The Distribution Framework
The Framework is a simple four-step system designed to grow your audience and compound your results.
Follow these four-steps and I promise you will see results.

How Moxie distributes her radio show
I have been listening to Moxie's NTS Radio show for the last decade.
Moxie uses her radio show is her number one way to engage her audience and scale her revenue streams.
Her strategy is one of the biggest inspirations behind Socially Sound and The Framework.

Width vs. Depth
Width vs. Depth is a game-changing concept that once you understand how it works, will change how you market yourself online.
Width = Viewership. Depth = connection.
You need both to grow your audience.

Gold Moments
Gold Moments are an essential part in the Distribution Framework.
What's a Gold Moment I hear you ask?
Imagine fabric is the club that changes your life. Then a decade later you get to play there all night long. That's a gold moment!

Key Dates
You celebrate your birthday every year right?
Being an artist you get to celebrate key dates all the time. Your release day on your dream label. Your first time playing your dream club. The start of your tour.
The difference with key dates as an artist is you celebrate them with your audience.

Hi, my name is Andrew. I'm the founder of Socially Sound 👋
I have been obsessed with marketing and club culture as long as I can remember.
In 2013, I flew one way to Ibiza with the dream of working in the music industry. Two days after I arrived, I saw Maceo Plex on the Terrace at Space Ibiza. It changed my life 🤯
I founded Socially Sound in 2020 with the mission of helping artists think like marketers.
The Socially Sound Academy is literally everything I have learned about building brands and distributing music online over the last 10 years.
For me, it's about creating moments that impact people's lives. Just like that one night in Space Ibiza in 2013 impacted mine.
If you fancy learning from me or working alongside me to help fast-track your career as an artist, you are in the right place! 💡

Book a 15-minute introduction call with me and ask me questions about the Socially Sound Accelerator.