The Blueprint celebrates its third birthday this week. Never did I imagine when I wrote the first one out of boredom during the pandemic that it would become such an important part of my life. You may have seen on my socials that I am turning this project into a book.
Season Five begins today and will run weekly until the end of June. Episode 1 focuses on the biggest lesson I learned from working for FUSE in 2016 and 2018.
What is "FUSE Season?"
FUSE Season is a series of key dates in the year's final quarter in FUSE's three key cities - London, Amsterdam and Manchester.
Why key dates are so important?
If you are building an artist-led business, what you want to create is a series of key dates that you own in the calendar. When you have a set of key dates, you can build a business that stays the same every year.
Enzo's birthday is September 25th. In 2023, Enzo celebrated his birthday at After Caposile in Venice and at Circoloco in Ibiza.
In the past, Enzo has all-night-long sets at FUSE for his birthday.
FUSE at Amsterdam Dance Event
How many times do I talk about Amsterdam Dance Event being the ultimate key date in the calendar? Every year FUSE hosts an event at ADE. The venue has changed multiple times but as the brand evolves, the event stays the same.
Halloween at The Warehouse Project
Halloween is one of the most popular weekends of the whole year. Every year, FUSE has hosted a Halloween event in London at venues like Village Underground and Tobacco Dock.
In 2023, FUSE partnered with The Warehouse Project in Manchester booking the likes of Raresh, Chris Stussy, tINI and Sonja Moonear.
FUSE's biggest party of the year is their birthday.
The birthday normally takes place in November but for the last two years, FUSE has celebrated in December.
In 2023, they hosted three events across the city in London at Koko, fabric and Village Underground.
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Thanks for reading for the last three years.
See you next week.
Andrew at Socially Sound 🧢