Market your radio show like Joris Voorn

Just like last week's newsletter on fabric's 33:45 YouTube series, the number 303 means a lot in electronic music.

To celebrate episode 303 of his Spectrum radio show, Joris Voorn created an acid house special with many tracks featuring the TB-303 bass synthesiser.

The mix reached #1 in the Global Acid House charts on Mixcloud, receiving great feedback from fans.

So let's break down how Joris celebrated this episode and how he shared it on social media.

Happy scrolling 📲👇

Use "key dates" to your advantage

I talk about "key dates" all the time in this newsletter.

Key dates are career milestones like you have in your own personal relationships with your partner or your family. Only these key dates are what you celebrate with your audience.

Joris Voorn's Spectrum radio has been broadcasted to his audience for years. Joris is brilliant at identifying the key dates in the calendar to create a special kind of content for that day. September 9th is identified as 909 day. Last year, Joris streamed a live acid house studio live session featuring the TR-909, TB-303, SH-101, Juno 106, Alpha Juno 2, JD-990, TD-3 and some FX on September 9th.

Now, these numbers are important: Juno 106 = 10th June. I think you can work out what content you should share on 10th June this year on your own...

This is exactly what I mean when I say 'the blueprint to success is right in front of you, you just have to look in the right places'.

More from The Blueprint…

What Joris shared on Instagram

February 8th was the day Joris shared episode 303 on YouTube, Mixcloud and Soundcloud. To push his audience from Instagram to these platforms, Joris shared a studio video of him experimenting with acidic baselines from his 'Access' remix by DJ Misjah and DJ Tim that came out in December 2022.

> Click here to see the Instagram post <

This is probably the shortest and hopefully, one of the most impactful Blueprint I've ever written. Social media really is simple sometimes - create an acid house mix and share acid house social media content to market it.

I'll be taking a break from The Blueprint next week but don't worry my intern Manu will be taking over with a Miami special. It's Miami Winter Music Conference next week. Manu lives in Miami. 2 + 2 = 4.

In a bit.

Andrew at Socially Sound 🧢

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