Learn the strategies from the best artists in the world.

The Blueprint by Socially Sound is now on YouTube.

Learn the strategies of the best artists and labels in the world in less than 10 minutes.


Click the tag that’s most relevant to you, to see real life case studies for that platform.

Radio.

Radio shows are a crucial part of discovery for artists in the music industry. Learn how to market yours and create features that are social media friendly to grow your audience and listenership.

Market your radio show like Moxie.
The Blueprint

Market your radio show like Moxie.

Moxie’s NTS Show is the one radio show that I listen to every week.
Create features for your radio show like Danny Howard.
The Blueprint

Create features for your radio show like Danny Howard.

This is how to make your radio show social media friendly.
Market your radio show like Charlie Tee.
The Blueprint

Market your radio show like Charlie Tee.

Breaking down Charlie Tee’s Instagram strategy.

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Music.

Learn how to market your music like the top artists in the world.

Market your music like London Grammar.
The Blueprint

Market your music like London Grammar.

Baby It’s You was the first single off their latest album. This is how they marketed it.
Market your music like Hot Since 82.
The Blueprint

Market your music like Hot Since 82.

The Blueprint breaks down how Hot Since 82 marketed his latest album ‘Recovery’.

Events.

Learn how to launch your event and scale your revenue.

How Animal Crossing became Animal Crossing.
The Blueprint

How Animal Crossing became Animal Crossing.

Romanian DJs, resident DJs, graffiti and animated animals.
How The Warehouse Project launched Repercussion.
The Blueprint

How The Warehouse Project launched Repercussion.

Repercussion is a brand new festival by The Warehouse Project, Boiler Room and Keep It Unreal.
Timeline: How The Warehouse Project launched WHP21.
The Blueprint

Timeline: How The Warehouse Project launched WHP21.

The Warehouse Project sets the standard. This is how they launched WHP21.

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Breaking down the strategy of the leading names in the music industry one case study at a time.

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    Spotify.

    Spotify Playlists that are regularly updated are key to growing your audience on the platform.

    Share your Spotify playlist like Will Clarke.
    The Blueprint

    Share your Spotify playlist like Will Clarke.

    If there is one thing Will Clarke loves more than music, it’s food.
    How Sasha turned LUZoSCURA into a brand.
    The Blueprint

    How Sasha turned LUZoSCURA into a brand.

    This is how Sasha and his team have evolved his LUZoSCURA Spotify playlist into a brand.

    Studio.

    As an artist, your studio is where you spend the most of your time. Learn how to turn it into a content hub.

    Create engaging studio content like Fabe.
    The Blueprint

    Create engaging studio content like Fabe.

    This is for those artists who claim they have nothing to post without gigs.

    YouTube.

    Music videos are still a huge part of pop culture and YouTube is the most undervalued platform by any electronic music artist.

    Dominate YouTube like Twenty One Pilots.
    The Blueprint

    Dominate YouTube like Twenty One Pilots.

    This article breaks down how Twenty One Pilots YouTube strategy.

    Facebook.

    Facebook has changed dramatically over the years. How to share on Instagram will no longer work on Facebook and vice versa.

    Share festival clips like Patrick Topping.
    The Blueprint

    Share festival clips like Patrick Topping.

    This is how Patrick Topping 10x’d his engagement on Facebook with one video.

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