Learn the strategies from the best artists in the world.

Click the tag that’s most relevant to you, to see real life case studies for that platform.

Radio
Music
Events
Spotify
Studio
YouTube
Facebook

Radio.

Radio shows are a crucial part of discovery for artists in the music industry. Learn how to market yours and create features that are social media friendly to grow your audience and listenership.

Market your radio show like Moxie.
The Blueprint

Market your radio show like Moxie.

Moxie’s NTS Show is the one radio show that I listen to every week.
Create features for your radio show like Danny Howard.
The Blueprint

Create features for your radio show like Danny Howard.

This is how to make your radio show social media friendly.
Market your radio show like Charlie Tee.
The Blueprint

Market your radio show like Charlie Tee.

Breaking down Charlie Tee’s Instagram strategy.
1 2

Music.

Learn how to market your music like the top artists in the world.

Fred again.. The Blueprint (music with feelings)
The Blueprint

Fred again.. The Blueprint (music with feelings)

Fred Again.. from producer for the stars to the star in three years.
The rise of Ewan McVicar.
The Blueprint

The rise of Ewan McVicar.

You know you are doing something right when fans chant your name at your DJ gigs…
Market your music like London Grammar.
The Blueprint

Market your music like London Grammar.

Baby It’s You was the first single off their latest album. This is how they marketed it.
1 2 3

Events.

Learn how to launch your event and scale your revenue.

How KNTXT are taking over ADE.
The Blueprint

How KNTXT are taking over ADE.

Charlotte de Witte’s KNTXT label and event brand is taking over Amsterdam at ADE.
Anotr & No Art: Two brands thriving side-by-side – Part 1.
The Blueprint

Anotr & No Art: Two brands thriving side-by-side – Part 1.

The Amsterdam-based collective taking over the world one party at a time.
How Animal Crossing became Animal Crossing.
The Blueprint

How Animal Crossing became Animal Crossing.

Romanian DJs, resident DJs, graffiti and animated animals.
1 2

Subscribe to The Socially Sound Blueprint.

Breaking down the strategy of the leading names in the music industry one case study at a time.

    We won’t send you spam. Unsubscribe at any time.
    Built with ConvertKit

    Spotify.

    Spotify Playlists that are regularly updated are key to growing your audience on the platform.

    Fred again.. The Blueprint (music with feelings)
    The Blueprint

    Fred again.. The Blueprint (music with feelings)

    Fred Again.. from producer for the stars to the star in three years.
    Share your Spotify playlist like Will Clarke.
    The Blueprint

    Share your Spotify playlist like Will Clarke.

    If there is one thing Will Clarke loves more than music, it’s food.
    How Sasha turned LUZoSCURA into a brand.
    The Blueprint

    How Sasha turned LUZoSCURA into a brand.

    This is how Sasha and his team have evolved his LUZoSCURA Spotify playlist into a brand.
    1 2

    Studio.

    As an artist, your studio is where you spend the most of your time. Learn how to turn it into a content hub.

    Create engaging studio content like Fabe.
    The Blueprint

    Create engaging studio content like Fabe.

    This is for those artists who claim they have nothing to post without gigs.
    Share personal content like Sorley.
    The Blueprint

    Share personal content like Sorley.

    Sorley engages with his audience by sharing personal content and remembering landmarks.
    How Ida shared her Stamp The Wax mix.
    The Blueprint

    How Ida shared her Stamp The Wax mix.

    The Blueprint breaks down how Ida and Stamp The Wax shared a recent Diggers Directory mix.

    YouTube.

    Music videos are still a huge part of pop culture and YouTube is the most undervalued platform by any electronic music artist.

    The rise of Ewan McVicar.
    The Blueprint

    The rise of Ewan McVicar.

    You know you are doing something right when fans chant your name at your DJ gigs…
    Dominate YouTube like Twenty One Pilots.
    The Blueprint

    Dominate YouTube like Twenty One Pilots.

    This article breaks down how Twenty One Pilots YouTube strategy.

    Facebook.

    Facebook has changed dramatically over the years. How to share on Instagram will no longer work on Facebook and vice versa.

    Share festival clips like Patrick Topping.
    The Blueprint

    Share festival clips like Patrick Topping.

    This is how Patrick Topping 10x’d his engagement on Facebook with one video.

    Follow Socially Sound: