#011: Create engaging studio content like Fabe

Fabe has killed it with his social media game throughout the pandemic.

With no nightclubs or gigs to promote his music in the usual way, the Salty Nuts founder has found a formula that works for him by creating engaging content from his studio.

For all the artists who claim they have nothing to post without gigs, this one is for you. Hopefully, this will give you some inspiration to improve your studio setup to improve your social media output.

Remember, the blueprint to success is right in front of you. You just have to look in the right places.



Fabe – RYTM Tales EP [Infuse]

It all started with Fabe’s release on Infuse.

FUSE’s sister label shared three studio shots with quotes from Fabe. Each caption answered a different question, allowing the audience to paint a picture of Fabe’s thought process behind each record.

Infuse is the label that pushed Fabe onto the scene. The relationship between the artist and label goes beyond music – it’s all about friendship.


Record your process

Recording content from your studio doesn’t have to be you sat down in a chair talking about hi-hats, synths and arrangements. You can have some fun with it.

In Fabe’s case, you can have a lot of fun with it.

Here are ten examples of how you can create fun, engaging studio content and wear classic football shirts while you do it.


1, Promote your latest vinyl record


2, Engage with your audience


3, Promote unreleased music


4, Promote your record label


5, Promote your new remix


6, Create a sample pack


7, Dance


8, Record your own vocals


9, Play unreleased music


10, Tease your up and coming album


That’s it for another week of The Blueprint. Recording your process in the studio could be an asset for you going forward. If this is something for you going forward, Fabe’s content is the blueprint to follow.

See you next week.

Andrew at Socially Sound 🔊


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Thanks for reading. If you’d enjoyed the story, I’d appreciate it if you joined the email list. I share a new case study, like this one, each week.

Read previous editions of The Blueprint below:

#010: Create personal content like Sorley

#009: Market your music like London Grammar

#008: Share your mix like Ida

#007: Market your music like Hot Since 82

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