#018: Share your Spotify playlist like Will Clarke

Will Clarke updates his Spotify playlist every Monday with 50 new tracks.

Social media and marketing 101.

“Find 1,000 ways to say the same thing” – Jack Butcher.

Will Clarke does with his Spotify playlist. Every Monday, Will finds a different way to say the same thing. It’s what I do with The Blueprint. Every Tuesday, I find a different way to say the same thing.

#018 provides you with six examples of how Will Clarke shares his Spotify playlist to Instagram.

Remember, the blueprint to success is right in front of you. You just have to look in the right places.

It’s good to be back.

Combine your interests.

Here are two posts from Instagram where Will has updated his Spotify playlist.

For the first one, Will is stood outside of a chicken shop.

The caption reads:

“Happy Monday all… so as we all know @daveshotchicken is full of hot pieces however I’ve just updated my @spotify playlist with 50 even hotter pieces including tracks from…”

For the second one, Will is eating churros. The second caption reads:

“So these Churros were pretty darn good but do you know what’s even better? The fact that I’ve updated my @spotify playlist with 50 new bangeeerrzzz!! From artists…”

The key here is both of these pictures have nothing to do with music at all. If there is one thing Will loves more than music, it’s food.

Will uses clever captions and personal lifestyle photos to encourage you to engage with his post first. Will then trusts that you will trust his music selection and search for the playlist afterwards.

After the caption, he tags a selected number of artists, who then engage with his post.

It works. His Spotify playlist has 19,163 followers.

Create fun captions that match the photo.

Here are two more examples. Both follow the same blueprint as before.

The caption for photo number three reads:

“Some of us like our food hot and spicy however all of us like our @spotify playlists hot and spicy. So this week I’ve updated the playlist with 50 new face scorchers from artists like…”

The caption for photo four reads:

“This view is pretty darn amazing but do you know what’s even better? The fact that I’ve just updated my @spotify playlist with 50 new big ones. Tracks from…”

See how every caption matches the photo?

Will has worked out what works and consistently uses the same formula in every one of his posts.

Focus on relevant events from the real world.

Paying attention to what is going on in the world is a great way to make your social media captions relevant.

In these two examples, Will references the announcement by Boris Johnson regarding nightclubs and International Women’s Day.

The caption for photo five reads:

“It’s Monday, in the UK we’ve been told we can rave again from 21st June and I’ve just updated my @spotify playlist with 50 new big ones!!! Today is a good day. On the playlist, there are tracks from…”

The caption for photo six reads:

“To celebrate all the amazing female artists out there I’ve updated my @spotify with 57 tracks from either producers or vocalists that the industry wouldn’t be the same without. Tracks from…”

All the tracks on the playlist that week were from female artists.


Thanks for reading. If you liked this newsletter, why not forward it to a friend?

I focus a lot on playlists a lot in these newsletters. If you have a radio shows, here are four other newsletters that focus on radio. Maybe you can update your playlist with tracks from your last radio show?

If you’re new here, here are four other newsletters that you might like.

See you next week.

Andrew at Socially Sound 🔊

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