“Lack of direction, not a lack of time, is the problem. We all have twenty-four hour days.” – Zig Zaglar
There are three components when building a social media strategy:
- Your Goals
- Your Strategy
- Your Channel Strategy
Without these three components, you have no direction.
Right now your approach to social media probably looks like this:
↘️ ➡️ ↗️ ↘️ ⬆️ ↘️
Social media strategy is about direction.
Growing as an artist is about knowing what direction you are going in and how you are going to get there.
What you need to achieve artist direction is a plan.
⬆️ ⬆️ ⬆️ ⬆️ ⬆️
When you have a plan, your mindset goes from like this (left) to like this (right).
How it started: ↘️ ➡️ ↗️ ↘️ ⬆️ ↘️
How it’s going: ⬆️ ⬆️ ⬆️ ⬆️ ⬆️
When every post in your social media strategy has a purpose, the artist journey and the customer journey run side-by-side.
When this happens, this happens.
Attention 👀 → Engagement ❤️ → Followers 📈 → Fans 1️⃣0️⃣0️⃣0️⃣ → Superfans 💰 → Repeat ↩️
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