How Socially Sound helped launch TRI Clothing.

Introducing Tri Clothing.

TRI Clothing’s ethos is to connect like-minded people through music and clothing.

TRI Clothing’s three Core Values:
• Confident
• Connected
• Sustainable

Founded in 2021 by Josh Skyes, TRI is an online clothing store and music platform aiming to bridge the gap between retailers and the dance floor.

The Content Strategy.

TRI Clothing Store Launch:
Josh wanted to combine urban buildings with the lush green outdoors. When it came to a location there was only one place to start – East London. We found three locations across East and Central London that fit the brief with the end goal of creating a launch video (above) and a look book for Instagram and the TRI Clothing website.

Music by TRI.
Electronic music plays a huge role in building the audience online. TRI is looking for likeminded people and one of the ways to do that is by building a community of individuals with the same interests.

Music by TRI launched on YouTube with a live stream from Horington Manor with Kepler. The Leeds-based artist fits the demographic of our target audience and the location fits in with the sustainable side of what Josh is trying to create. The next step is to collaborate with more artists we like and introduce the world to TRI on social media to increase sales and convert new followers into customers.

The Results.

When Josh and I started this venture last summer, he was a total novice, didn’t have a clue where to start, had never used Shopify and didn’t know how to use photoshop or Instagram.

The results on social media are not huge but what I am most proud of is you only have to check the TRI Instagram feed to see how much progress Josh has made.

Follow Tri Clothing on social.

Instagram | TikTok | YouTube | Soundcloud

Shop the collection:

Creatives involved:

Creative Director & Stylist: @jsykes_3
Strategy by @andrewleese89 @sociallysounddj
Photography and videography: @hazarussell
Model: @louis.cuts.shapes
Music by @kepler__uk
Live stream by @poweredbyrec
Website: Charlie Kelly @24hoursite
Filming locations:
– London: Olympic Park, Hackney Wick, London
– Leeds: @horningtonmanor

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