A zero to one guide on how to set up Facebook (Meta) Business Business Manager, create custom audiences and how to use the correct content for your advert on Facebook and Instagram adverts in 2022.
Taught by Andrew Leese, Founder of Socially Sound.
What this 2 hour workshop will cover:
- Setting Up Facebook (Meta) Business Manager
- Understanding Ads Manager
- Installing your Facebook Pixel
- The difference between ‘Traffic’, ‘Engagement’ and ‘Conversion’ Ads:
- Uploading your mailing list
- Creating Custom Audiences
- Creating Lookalike Audiences
- Creating Custom Conversions
- Targeting: Locations, Age + Interests
- The importance of placements
- Budget management
- Ad Copy
- How to create content for Ads
- How to measure success
- How to follow signals
- When to pull the plug
Who is it for?
- Artist Managers & Artist Booking Agents
- Artists, record label owners and event brands looking to improve their knowledge on Facebook and Instagram ads.