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Every Tuesday I break down the strategy of the leading names in the music industry.

#003: Josh Hvaal – Signing music to Hot Creations
The Blueprint

#003: Josh Hvaal – Signing music to Hot Creations

How did Josh Hvaal, an artist from Derby with no releases get the attention of Jamie Jones and Hot Creations?
#002: Tommy Farrow – 0 to 1 million streams
The Blueprint

#002: Tommy Farrow – 0 to 1 million streams

The Blueprint #002 focuses on the rise of Tommy Farrow. How has he and label Stress Records produced such great results?
#001: Bicep flex their marketing muscle – Part 2
The Blueprint

#001: Bicep flex their marketing muscle – Part 2

The Blueprint #001 shows you how Bicep and Ninja Tune flexed their muscles with the ‘Isles’ marketing campaign.
#001: Bicep flex their marketing muscle – Part 1
The Blueprint

#001: Bicep flex their marketing muscle – Part 1

The Blueprint #001 shows you how Bicep and Ninja Tune flexed their muscles with the ‘Isles’ marketing campaign.

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