Patrick Topping played to thousands in the Steelyard at Creamfields. Now that clubs and festivals are back after the pandemic, artists have their most engaging piece of content back – raw clips from events.

The Blueprint breaks down how Patrick Topping shared 8 clips from Creamfields on his Instagram as a carousel.

We will then look at how Patrick’s team significantly increased his usual engagement on Facebook with one video. 

Remember, the blueprint to success is right in front of you. You just have to look in the right places. Why is this important? One of the most popular posts on Instagram is the Instagram Carousel.

An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping right and left. On average, Instagram Carousels get three times the engagement of regular posts on Instagram.

On Facebook, the platform does not let business pages share more than one video in a post. You can share more than one photo but you cannot share photos and videos together. On a personal Facebook account, you can.

So how did Patrick Topping's team get around this?

On Instagram, Patrick Topping shared 8 videos from Creamfields in an Instagram carousel.

On Facebook, Patrick Topping shared one video with multiple clips blending into each other. The clips on Instagram are around 40-60 seconds. The video on Facebook was 2 minutes and 12 seconds. Patrick’s team took four of the video clips from Instagram, creating one video with four clips transitioning into each other.

You can do this quickly on platforms like iMovie if you are a beginner or ask a friend who has video skills.

See you next week.

Andrew at Socially Sound 🔊