Music Business: UNFILTERED
Turn your passion for music into your career.
Learn how the music business works and how you can
be a part of it.
Learn how the music business works and how you can be a part of it.
Apply Now
The 10 Week Program
Tuesday 8th July - Tuesday 9th September
Tuesday 8th July -
Tuesday 9th September
Tuesday 8th July -
Tuesday 9th September
00:00:00:00
UNFILTERED: is a 10 week community and mentorship programme designed to empower artists to have the skills and knowledge to build a successful career.
UNFILTERED: is a 10 week community and mentorship programme designed to empower artists to have the skills and knowledge to build a successful career.
Module 1
The scene right now
The Role of the Artist
The Role of the Manager
The Role of the Label/Promoter
The Role of the Artist
The Role of the Manager
The Role of the Label/Promoter
Module 2
Your place in the scene
Build your personal brand
Managing your social media
Grow your audience
Build your personal brand
Managing your social media
Grow your audience
Module 3
Taking your place in the scene
How to promote your music
How to go full time
Build the brand of your dreams
How to promote your music
How to go full time
Build the brand of your dreams
Bonus Material
Group Summaries
Group discussions at the end of each module recapping what you learned, ready to action.
Group Summaries
Group discussions at the end of each module recapping what you learned, ready to action.
Group Summaries
Group discussions at the end of each module recapping what you learned, ready to action.
Group Summaries
Group discussions at the end of each module recapping what you learned, ready to action.
Wondering if UNFILTERED is for you?
Wondering if UNFILTERED
is for you?
UNFILTERED is for you if…
UNFILTERED is for
you if…
You’re committed to consistent implementation and execution
You have an understanding and passion for the underground electronic music scene
You have a team who can make things happen
You value personalised guidance to upgrade your career
You’re committed to consistent implementation and execution
You have an understanding and passion for the underground electronic music scene
You have a team who can make things happen
You value personalised guidance to upgrade your career
You’re committed to consistent implementation and execution
You have an understanding and passion for the underground electronic music scene
You have a team who can make things happen
You value personalised guidance to upgrade your career
UNFILTERED is not for you if…
UNFILTERED is not
for you if…
You're looking for general tips and advice
You're not prepared to invest time and resources in your growth
You have a negative attitude towards social media
You want to stick with marketing techniques that no longer work
You're looking for general tips and advice
You're not prepared to invest time and resources in your growth
You have a negative attitude towards social media
You want to stick with marketing techniques that no longer work
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
How long is this program?
UNFILTERED+ is a year commitment designed to give you the time to implement the frameworks and to get the benefits of coaching, guidance and support from Andrew and his team.
Is it easy to learn?
UNFILTERED+ provides you with the strategies and frameworks that have worked for Andrew and his team while working in the music business for over a decade. That said, results depend on where you are at with your career. Results may very depending on your following, team and marketing budget. Your success is in your own hands and we cannot gurantee overnight success. It takes 10 years as they say/
Can I claim this back as a business expense?
We are not accountants. But we think this Business Mentorship program should count as a business expense. You will receive a payment receipt in your email upon joining. Make sure you save the receipt as proof of purchase.
How do I get started?
You can apply and schedule a call to discover more about UNFILTERED+ by using the 'Apply Now' button.
How long is this program?
UNFILTERED+ is a year commitment designed to give you the time to implement the frameworks and to get the benefits of coaching, guidance and support from Andrew and his team.
Is it easy to learn?
UNFILTERED+ provides you with the strategies and frameworks that have worked for Andrew and his team while working in the music business for over a decade. That said, results depend on where you are at with your career. Results may very depending on your following, team and marketing budget. Your success is in your own hands and we cannot gurantee overnight success. It takes 10 years as they say/
Can I claim this back as a business expense?
We are not accountants. But we think this Business Mentorship program should count as a business expense. You will receive a payment receipt in your email upon joining. Make sure you save the receipt as proof of purchase.
How do I get started?
You can apply and schedule a call to discover more about UNFILTERED+ by using the 'Apply Now' button.
How long is this program?
UNFILTERED+ is a year commitment designed to give you the time to implement the frameworks and to get the benefits of coaching, guidance and support from Andrew and his team.
Is it easy to learn?
UNFILTERED+ provides you with the strategies and frameworks that have worked for Andrew and his team while working in the music business for over a decade. That said, results depend on where you are at with your career. Results may very depending on your following, team and marketing budget. Your success is in your own hands and we cannot gurantee overnight success. It takes 10 years as they say/
Can I claim this back as a business expense?
We are not accountants. But we think this Business Mentorship program should count as a business expense. You will receive a payment receipt in your email upon joining. Make sure you save the receipt as proof of purchase.
How do I get started?
You can apply and schedule a call to discover more about UNFILTERED+ by using the 'Apply Now' button.
What artists say about UNFILTERED.
US TWO
@UsTwoMusic_
When we changed our name from Craig & Grant Gordon to Us Two, Andrew helped us by adding some life into the campaign. This gave us a huge boost in our engagement. We won the ANTS: Next Gen mix series, had a huge hit record on Eastenderz called 'What's Your Name?', reaching #1 on Beatport and our best performing record on Spotify. Thanks for all your help, Andrew!
FIRZA
@Firza_Music
Andrew and Jake have helped us up our social game. Their knowledge of Instagram and TikTok, how/when to use the platform has helped us increase engagement and build a bigger following.
They played a huge role in us winning the ANTS: Next Gen mix series and helped us sign our biggest record to a dream label. If you're feeling lost around how to push your socials then you should absolutely work with these guys. Thanks for all the help! 🎷
MICKA
@micka_music
Jake is an enthusiastic guy who really puts work in on a release. It’s a combination of his own expertise and the desires from an artist. The perfect balance. He is great a mentor to up and coming DJs and producers who are new in this game. It really helped me and I learnt a lot from his mentoring on a day to day basis - something I really appreciate!
ZYNK
@zynk_uk
The best thing I did is get help with my socials. UNFILTERED is more than just social media - I'm now ticking off my goals, getting support from Enzo Siragusa, Archie Hamilton and Alisha. My following and network have quadrupled in the last year. I couldn't recommend these guys enough.
KELLIE ALLEN
KELLIE
ALLEN
@KellieAllenMusic
@KellieAllenMusic
I met Andrew in 2014 in Ibiza. We began working on my social strategy in January 2024. In my first month, my engagement on Instagram increased by 34%. I started getting more bookings, DMs and had the biggest summer of my career so far.
KEN SPIEKER
KEN
SPIEKER
@ken.spieker
Ever since I started working with Jake, my career has taken a new direction. Having someone experienced in the music industry who I can ask for any guidance has had such a huge impact on my decisions.
Whether it’s social media, releasing music, or building a brand, Jake’s expertise shines through. He’s truly passionate about the music scene and dedicates himself fully to helping artists grow. I can’t imagine my journey as an artist without his support, it would feel like something vital is missing.
IVE LOVERS
@iveloversdj
Working with Jake has been a pleasure since the very beginning. Someone who works really hard for his artists and truly understands them and the scene around them. Also a great feeling to know that his work is always flawless and that he’s fully up to date on whats going on. A creative mind as well, brainstorming on cool projects together and always giving me room to make my own decisions. Cant wait for the coming projects together.
PIPES
@pipesdj
I loved working with the guys at Socially Sound. They're straight to the point, no messing, honest people. Between them, they have a wealth of knowledge that guides you through your next steps as an artist. The support is wicked. Andrew and Jake are both friendly guys who actually care about helping artists.
HEDDA STENBERG
HEDDA
STENBERG
@heddastenberg
@heddastenberg
I met Andrew at Amsterdam Dance Event while I was DJing in 2022. He has been supporting me ever since, encouraging me and helping me navigate my career. After leaving my booking agency in summer of 2024, Andrew's guidance helped me to start my own brand 'Nostos', throw my own events and helped me join my new booking agency ahead of my move to Berlin. Thank you, Andrew for all your help so far!
YAZZMIN
@yazzminmusic
Andrew's mentorship has been amazing. He has given me so many ideas for content and helped me plan towards my long-term goals. When I released my set from Es Vedra in Ibiza, he helped me distribute it on Instagram and TikTok to increase views on YouTube.
JAMIE MILLER
@jamiemiller.music
Having inside industry knowledge at your finger tips with proven track records across multiple social media platforms, Andrew and Jake allowed me to grow my socials with clear, realistic goals that aligned well with my current lifestyle!
NXT OF KIN
@nxtofkin_
Having JARD as part of the GROOVIN’ team has been a real eye opener. His knowledge of distribution, marketing and the music scene in general has driven the brand to the next level in under 6 months. He always has a plan and is a very good problem solver.
Andrew will tell you how it is without beating around the bush whether you like it or not. But then he will educate you in detail on the matter, whether it be music or life in general. From online marketing to music etiquette and approaching different situations, he knows everything about everything. Along with JARD, they are the type of people you want to be working with.