As a kid, it was all about the Monday Night War.
WWF vs WCW.
Vince McMcMahon vs Eric Bischoff. The Rock vs Hulk Hogan.
Older heads may remember DX and the NWO.
This isn't Wrestlemania - this is Mark Zuckerberg vs Elon Musk in the never-ending battle for your attention.
What is Threads?
Facebook and Instagram over the years have stolen every good feature that new and exciting apps like Snapchat have created in the attempt to make what the tech world calls 'App X' - the all-in-one app that does everything.
Meta has stolen features in the past. Today, they have stolen a whole app. I'm here for it.
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So how does it work?
Threads is exactly the same as Twitter.
You can share links, photos and videos. You can also post threads, and engage in conversations with your friends and complete strangers.
Here's the twist. Threads is fully integrated with Instagram.
Within seconds of downloading the app and setting up your profile, you can have 100+ followers waiting for you.
Socially Sound client MicroHertz has built an audience of 242 followers on Twitter in 10 years.
MicroHertz has 175 followers by just setting up a profile.
There is an opportunity for the label to grow on this app by building an engaged following from day one because of the label's Instagram audience.
It took Instagram 10 months to get 1 million users. It has taken Threads 7 hours.
How does the electronic music industry use it?
An early adaptor to Threads is Salute - an artist who is active on Twitter.
Minutes ago, he shared his BBC Radio 1 Residency tracklist. Threads allow you to share multiple photos. It's not quite an Instagram Carousel in the way users swipe. But it's the same. Users swipe.
How does the electronic music industry use it?
An early adaptor to Threads is Salute - an artist who is active on Twitter.
Minutes ago, he shared his BBC Radio 1 Residency tracklist. Threads allow you to share multiple photos. It's not quite an Instagram Carousel in the way users swipe. But it's the same. Users swipe.
Music platform Earwaxx has only posted one post so far.
Earwaxx shares videos from music events and premieres from their Soundcloud. They do this on TikTok, Instagram and Twitter - their strategy on Threads will be the same.
1. Start the conversation or engage in conversation.
If you sit and spectate, you will get left behind.
Share your old videos
The Threads app will need content to push. It may as well be yours. This is your chance to share your most popular Reels or photos with a brand new audience and get them circulating in a whole new platform.
Test things
We don't know how the Threads algorithm is going to work. So test things!
Threads on Twitter are multiple "posts". It's the same on Threads. Use the multiple post option and introduce yourself. It doesn't have to be an essay, just a few posts in a Thread that introduces yourself to the world.
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