“Find 1,000 ways to say the same thing” – Jack Butcher.
Every Tuesday with the Socially Sound Blueprint, I find a different way to say the same thing.
Will Clarke runs the exact same strategy with his Spotify playlist. Since I first published this newsletter on Will Clarke in August 2021, Will has grown his Spotify playlist audience from 19,163 followers to 30,432 followers.
By doing the exact same thing every week.
Witty captions and 50 tracks every Monday.
Will Clarke updates 50 new tracks to his playlist every Monday. He removes the old ones and keeps his audience coming back. On Instagram, he shares a witty caption that is linked to a photo and tags a selection of the artists in the caption.
Here's six examples:
"Word on the street is that the beard is catching on!! Wana know what else is catching on? Yep you got it my monthly @spotify playlist with 50 new bangerzzz on. Tracks from @domdolla @clementinetunes @rivastarr @markbroom @amyelle…"
"We all love it when our juices are flowing and I’ve got just the solution to get yours going on this fine Monday. Yep, you got it. My newly updated @spotify playlist with 50 new bangers is deffo the answer to get those juices flowing 😏. Tracks from @haylasings @lawrencehartmusic @shdwchld @mele @tourist"
"What more do you need on a Monday, a picture with me and Donny Darko’s big brother and my newly updated @spotify playlist with 50 new bangers for you all! Tracks from @avision @andreaoliva1 @georgefitzgerald_ @honeyluv"
"Ok can we all agree that bucket hats do not suit me… however wana know something that suits all of you? Yep you got it my newly updated @spotify playlist with 50 new bangers. Tracks from @honeyluv @christiannielsenofficial @claritybeats @timgreen_music @anotr.music"
This car is actually the normal size I’m just a giant… but also wana know what else is a giant? Yep, you got it my @spotify playlist with 50 new big ones. Tracks from @atripmusic @shibasanmusic @djminxwomenonwax @honeydijon @andmeandyou @rivastarr"
"Happy Monday party people!! Wana know what else is heavy? Yep you got it my @spotify playlist that I’ve just updated with 52 new big ones. Tracks from @honeyluv @haylasings @ariellefree @tchdwn_la @nisimmusic"
You can follow Will Clarke's Spotify playlist here.
See you again soon.
Andrew at Socially Sound 🧢