Socially Sound

UNFILTERED: The Mission

"To empower independent artists."

I created UNFILTERED to empower independent artists to DIY their success, but to understand independent does not mean do it alone.

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The Socially Sound Story

Socially Sound started at a time when there was a shift in social and online media. TikTok and vertical short-form video was taking over. Artists, record labels, promoters and festivals had to adapt or die.

This is the story of how Socially Sound turned into what it is today.

2020 - 2023

The Blueprint

Socially Sound started as a weekly newsletter in 2020. It began as something to pass the time in the pandemic. As the readership increased, The Blueprint found its way into industry leaders inbox every week for three years.

Socially Sound started as a weekly newsletter in 2020. It began as something to pass the time in the pandemic. As the readership increased, The Blueprint found its way into industry leaders inbox every week.

2021 - 2025

1:1 Coaching

As the world opened up in 2021, artitsts, festivals and record labels we're in the unknown. Socially Sound offered 1:1 consultancy services to help artists and labels market their music and for festivals to launch successfully.

Socially Sound offers 1:1 consultancy services to help artists and labels market their music and for festivals to launch successfully.

2025

UNFILTERED

UNFILTERED launched in March 2025 in partnership with Trackstack. The platform is a digital products business, designed to empower artits to build their dream career. The products include digital courses, tools and resources, an online community and 1-to-1 mentorship.

UNFILTERED launched in March 2025 in partnership with Trackstack. The platform is a digital products business, designed to empower artits to build their dream career. The products include digital courses, tools and resources, an online community and 1-to-1 mentorship.

Ready to join?

Build your dream artist career.

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