DJs, label owners and promoters.
UNFILTERED offers personalised feedback and mentorship designed to help up-and-coming talents navigate the electronic music business.
The UNFILTERED team started on the dance floor and now live out their dream careers working full-time in the music business. This program helps you go from fan to backstage to start building your network.
UNFILTERED: Community
• Start building your network and profile on social media
• Access to a WhatsApp Community of like-minded DJs and creatives
• One group call per week (Q&A)
• Access to video content to help you boost your career
• Send your music to artists with labels and get signed
UNFILTERED: Feedback
• 1:1 calls with the UNFILTERED team to plan and execute your social media strategy
• Get feedback on your content and be held accountable with your posts
• Understand how to make engaging content for your audience on social media
• Feedback on your music through Trackstack Inbox
UNFILTERED: Mentorship
• 1:1 calls with the UNFILTERED team that move the needle for your career
• Change your mindset from what you think you know works, to what's working now
• Learn how to network to create more booking opportunities for your career
• Roll out social media campaigns that increase your revenue streams
Week 1: Introduction &
State of the Music Business
(WC 14.04.25)
An introduction call brings together the community to let you all know what's to come in the forthcoming weeks.
The role of the artist is ever-changing in a scene that is becoming more professional. We will breakdown what's expected of you as an artist alongside making music and performing.
Building a team is an essential part of being an artist/brand. We will look at the roles of the label, the promoter and the manager in 2025.
Summarising the programme's first month, discuss what you have learned, what surprised you, and what you will take into month two. No fluff. No b/s. Everyone gets a turn to speak.
Week 5: The Importance of
your Personal Brand
(WC 05.05.25)
Your personal brand as an artist is more important than ever. Week five will focus on how to grow your audience and how you show up online.
Instagram and TikTok are now the most important online platforms for an artist. The UNFILTERED team will introduce you to simple frameworks to help you manage your social without burning out.
To create engaging video content, you need A Roll and B Roll work together. It all becomes much easier when you work out how to make a brief and execute an idea.
Summarising the programme's second month, discuss what you have learned, what surprised you, and what you will take into month three. No fluff. No b/s. Everyone gets a turn to speak.
Releasing music in 2025 has changed. Do you even need a label anymore? Does the two-week pre-sale even work? Support from other artists on your music is everything.
Quitting your 9-to-5 is a jump many want to make. Week 10 focuses on practical steps to help you become a full-time artist. This week will focus on everything you have learned about the scene and how you step into it as a full-time artist.
The rise of the brand and the collective within the brand is one of the best ways to break through. Whether you own the brand or you are part of the collective, it's important to understand the dynamics for you to thrive.
By the time the last dance comes around, you should have all the tools to take the next steps in your career,
What artists say about UNFILTERED.
US TWO
@UsTwoMusic_
When we changed our name from Craig & Grant Gordon to Us Two, Andrew helped us by adding some life into the campaign. This gave us a huge boost in our engagement. We won the ANTS: Next Gen mix series, had a huge hit record on Eastenderz called 'What's Your Name?', reaching #1 on Beatport and our best performing record on Spotify. Thanks for all your help, Andrew!
FIRZA
@Firza_Music
Andrew and Jake have helped us up our social game. Their knowledge of Instagram and TikTok, how/when to use the platform has helped us increase engagement and build a bigger following.
They played a huge role in us winning the ANTS: Next Gen mix series and helped us sign our biggest record to a dream label. If you're feeling lost around how to push your socials then you should absolutely work with these guys. Thanks for all the help! 🎷
MICKA
@micka_music
Jake is an enthusiastic guy who really puts work in on a release. It’s a combination of his own expertise and the desires from an artist. The perfect balance. He is great a mentor to up and coming DJs and producers who are new in this game. It really helped me and I learnt a lot from his mentoring on a day to day basis - something I really appreciate!
ZYNK
@zynk_uk
The best thing I did is get help with my socials. UNFILTERED is more than just social media - I'm now ticking off my goals, getting support from Enzo Siragusa, Archie Hamilton and Alisha. My following and network have quadrupled in the last year. I couldn't recommend these guys enough.
A DIEU
@adieumusiique
Working with Andrew and Jake has been incredibly helpful. It’s like having brothers who keep you accountable but also provide insights on the process. Can’t recommend them enough 🤝🏼
KELLIE ALLEN
@KellieAllenMusic
I met Andrew in 2014 in Ibiza. We began working on my social strategy in January 2024. In my first month, my engagement on Instagram increased by 34%. I started getting more bookings, DMs and had the biggest summer of my career so far.
KEN SPIEKER
@ken.spieker
Ever since I started working with Jake, my career has taken a new direction. Having someone experienced in the music industry who I can ask for any guidance has had such a huge impact on my decisions.
Whether it’s social media, releasing music, or building a brand, Jake’s expertise shines through. He’s truly passionate about the music scene and dedicates himself fully to helping artists grow. I can’t imagine my journey as an artist without his support, it would feel like something vital is missing.
IVE LOVERS
@iveloversdj
Working with Jake has been a pleasure since the very beginning. Someone who works really hard for his artists and truly understands them and the scene around them. Also a great feeling to know that his work is always flawless and that he’s fully up to date on whats going on. A creative mind as well, brainstorming on cool projects together and always giving me room to make my own decisions. Cant wait for the coming projects together.
TRISTIAN COOK
@tristiancook.dj
I can't think Andrew and Jake enough for the incredible support they have provided me. My marketing knowledge and how the scene works has increased tenfold.
Their expertise in Instagram and TikTok has been a game-changer for myself. They guided me through the process of creating engaging content and their understanding of algorithms to boost my profile. My follower has increased, I feel more confident with my socials. Anyone looking to up their game should definitely work with these guys.
JULIAN FIJMA
@julianfijma
Andrew and I started working together one week before Amsterdam Dance Event in 2023. He helped me distribute my Eastenderz release, grow my audience and create a brief for my first press pictures shoot.
HEDDA STENBERG
@heddastenberg
I met Andrew at Amsterdam Dance Event while I was DJing in 2022. He has been supporting me ever since, encouraging me and helping me navigate my career. After leaving my booking agency in summer of 2024, Andrew's guidance helped me to start my own brand 'Nostos', throw my own events and helped me join my new booking agency ahead of my move to Berlin. Thank you, Andrew for all your help so far!
YAZZMIN
@yazzminmusic
Andrew's mentorship has been amazing. He has given me so many ideas for content and helped me plan towards my long-term goals. When I released my set from Es Vedra in Ibiza, he helped me distribute it on Instagram and TikTok to increase views on YouTube.
JAMIE MILLER
@jamiemiller.music
Having inside industry knowledge at your finger tips with proven track records across multiple social media platforms, Andrew and Jake allowed me to grow my socials with clear, realistic goals that aligned well with my current lifestyle!
PAS
@adieumusiique
I have been working with Andrew and both Jake’s for about a year now and have never looked back since! The level of detail and industry knowledge is invaluable. I have been able to grow as an artist and as a business owner and I can’t stress enough how valuable this mentorship is. It has opened so many doors for me and has shown me a new direction of working in the industry and developing as an artist, as well as a label owner through step by step guides on how to bring my music to an international market.